By taking the time to create a smart social media strategy, you’ll be able to manage your brand reputation online and ensure your key message is heard by the people you want to talk to.
After understanding your brand, we develop S.M.A.R.T. goals based on both business goals and achievable social media goals. These are goals that you can actually accomplish using social media marketing, and goals that align with your overall business efforts. We want you to see an ROI from social media as much as you do, but it all comes down to developing realistic goals and KPIs.
Don't spread yourself so thin. You don't have to have a presence on every single social media network. Depending on your brand and SMART goals, certain social media networks are more effective than others. We'll help guide you towards those networks and provide you with a framework on how to set up an optimized profile specific to that social media network, helping you focus on wins.
Users should recognize your brand just by the content they see in their feed, without having to look at the profile name. We'll match your brand and help create a unique voice to use in your social media posts by providing you post copy examples, color coordination, image filtering, and other branding elements. We don't stop there. You'll also receive Canva templates featuring graphic post templates to use.
Hashtags are really everything these days. They're the way social media users can organically search for your content and a way for you to engage with influencers and similar brands. We'll help develop your brand hashtags as well as the top 30 hashtags for you to use. Of course, we customize the hashtags so they make sense for each social media profile. A one-size-fits-all doesn't fit with hashtags.
Each social media profile has a set of days and times where overall, users are the most active. Your target audience may be unique to that statistic, though. By analyzing your audience and the best networks for you to be on, we'll provide you with a posting schedule that fits your brand, target audience, and content. You'll finally get to know what days and what times are best for you to share new content.
It wouldn't be a strategy if we didn't take a look at your competitors. Some of your competitors are killing it on social media, while others aren't. We'll analyze both sets and see what we can learn, implement, and stay away from when it comes to developing your social media strategies. Yes, you read that right. We develop multiple strategies using factors like competitors. No a one-and-done strategy here.
There are 3.80 billion active social media users (that’s 49% of the global population), and making sure you’re reaching every member of your target audience in the right locations will change the game for your business. But to do so, you have to have a strategy and can’t just post blindly hoping you’ll engage.
Social proof is one of the most powerful tools that a brand can have, and with an out of this world strategy curated by TopHatSocial, you’ll get all the social proof and engagement you need.
With our social media strategy service, you can expect the social media game plan to end all game plans. We’ll give you a specific roadmap explaining how to create goal-oriented social media marketing, and custom strategies that will take your business to the next level on social media
Our team will help you to tie in your efforts to grow your social engagement, bringing more traffic to your website, and converting more site visitors into buyers and followers of your business.