Do you know what your ROI from social media is? Or even if you’re connecting with your target user on social? Learn how your social media is performing for you with a social media audit.
We go through and gather all of the social media data and insights to help determine how your social media is performing. Any patterns, issues, or red flags we notate right away and provide suggestions on how to address these. You can expect to receive a detailed sheet full of your social media metrics to really have a clear understanding of your social media efforts and where you might be missing the mark.
If I come across your branded social media profile on accident, will I know that it's your brand? Having clear brand messaging and tone of voice on each of your social media posts is vital to help users discover, connect, and engage with your brand. In a social media audit, we analyze past posts and messaging to ensure that it aligns with what you should (and want) to be saying on the platform.
Sharing the same old link post just isn't going to cut it anymore. By analyzing your audience, types of content they engage with the most, and things like days and times they're most active, we're able to see if your content is attracting your target user, or if you're speaking to the wrong audience all together. But don't worry, we'll give you recommendations if the content and schedule isn't up to par.
We don't just analyze one of your social media networks. With our audits, you can expect to have every single one of your social media profiles analyzed, in detail. On your branded profiles, we look for things like logo, cover photo, profile image, and bio consistency. We also see if there are any opportunities to optimize the profile descriptions and if there are any duplicate profiles that need addressing.
Do any of your social media pages have actual errors? Are things not syncing up properly? Perhaps you have several old Facebook pages out there (and even a group page or two) and have no idea where all of the profiles are, how to access them, or what to do with all of them. The forensics part of our audit covers this for you, as we determine how many (and what) social networks your brand is on.
Every brand has an audience they're trying to reach on social media. The problem is not every brand actually connects with that audience. Even worse, they may not even know that they're speaking to the wrong crowd. This is the cause of many lost conversions on social, simply not knowing who your audience is. In the social media audit, we collect all the data to show who is actually engaging with you.
What brand message are you putting out on social media? Are you spending time on the right channels, or are you just wasting time? If you’re unsure about your social media efforts and if you’re making the right moves on the right places, a social media audit will help you uncover exactly what is happening on your brand’s social media channels.
But, we don’t stop just there. Instead of just handing you a sheet full of data, we analyze the data and provide recommendations on what to do to improve your social media presence.
To make sure your social strategy is a roaring success, let us join you on a journey of discovery. Our team of social media experts will help you determine how your social media efforts are performing and how you can improve.
When we’ve finished your audit, you’ll know where to streamline your presence, be able to ensure consistency across all platforms, understand your current engagement, and tons more.